Client

Google

Role

UX Researcher

Cycle

2 months

Product

Financial

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Project overview

Our challenge

How to improve the shopping experience of Google users with its Autofill functionality, getting closer to the One Click Purchase scenario for the Brazilian market?

Desired deliverables

Understand and analyze the integration of Ready to Pay (1-click-buy) to the different platforms implemented in the Brazilian scenario, bringing divergent inputs and unraveling solution possibilities.

My responsibilities 

Coordenate and provide guidance on the analysis below with two other designers. Create an Executive Summary of results presented to the LATAM finance leadership and GLOBAL development team.

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Brazilian's top browsers and

payment methods

Google Autofill – v1
Google Autofill – v1
Google Autofill – v1
Google Autofill – v1_Page_10.1

Heurystic analysis

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Competitive Analysis

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Next Steps + Prototypes

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2023