Google Wallet
Cultural & Financial Audit
Client
Type
Wallet Application, API
Industry
Digital Wallet
Period
3 Months, Jan - Mar 2023
Cultural & Financial Audit and Heuristic Analysis for the implementation of Google Wallet in Brazil.
The project aimed to discover competitive differentiators for user adoption and engagement, understand how a unified GPay/Wallet could address user needs, and assess the value of autofill in financial payments.
Cultural & Financial Audit and Heuristic Analysis for the implementation of Google Wallet in Brazil.
The project aimed to discover competitive differentiators for user adoption and engagement, understand how a unified GPay/Wallet could address user needs, and assess the value of autofill in financial payments.
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