OVERVIEW.
ABOUT THE COMPANY
The project was a redesign for McKinsey & Company, a global management consulting firm recognized as one of the "Big Three" in the industry, operating in over 60 countries and founded in 1926. The project type was Internal Management, B2B within the Strategy & Consulting Firm industry. The product, called EF Platform, was designed as a web/mobile application to enhance feedback and evaluation processes for McKinsey & Company employees.
PROBLEM
McKinsey & Company historically relied on a surprisingly manual system for employee feedback and performance management. This system involved complex interplay between leaders, directors, and collaborators but lacked digital integration. The outdated and fragmented feedback system led to inefficiencies through manual processes, scattered documents, and time-consuming administrative tasks.
TEAM AND TIMELINE
Guilherme Theodoro served as a Product Design Specialist for this project. The project spanned 11 months, from November 2021 to October 2022. Guilherme collaborated closely with cross-functional teams including development, product, and project management.
SOLUTION
The mission was to tackle McKinsey's outdated feedback system by unifying a new, comprehensive digital platform for the company's internal interactions. The designed Engagement Feedback application (E.F.) aimed to empower Team Leaders to provide feedback to junior colleagues, track their progress, and receive real-time, future-focused, and simple feedback that integrates with other systems.
Guilherme's design approach included:
• Conducting user research, designing UX flows, prototyping, and performing usability testing.
• Utilizing a collaborative team board (Source of Truth) to centralize conversations, research, and documentation.
• The design process followed stages of Research, User Flow, Wireframes, Refinement, Prototype, User Testing, and User Interface.
• Developing a full suite of user interfaces and experiences, encompassing user flows, wireframes, prototypes, user testing, and visual interface elements.
• Creating a design system, including components and variants.
• Prioritizing a responsive design to deliver a mobile-adapted version, allowing users to effortlessly check tasks and validate processes on smaller screens.
• The methodologies employed included Design Thinking, Agile, and Scrum.
IMPACT
The EF Platform project delivered a significant digital transformation for McKinsey & Company by successfully replacing manual and time-consuming feedback methods such as external file creation and scanning printed documents. This led to a significant improvement in feedback efficiency for over 35,000 global employees. Crucially, user testing demonstrated a remarkable 70% reduction in feedback submission time compared to the previous system, underscoring the project's success in streamlining critical internal processes and fostering a more efficient feedback culture.
